Bliss Wishes

ContentNext Special Analysis: Positive Bias: The Problem With the Latest Online Ad Forecasts

the unprecedented shocks to the global economic system viagra de in the last two weeks take left analysts scrambling to recalibrate their economic forecasts. what will these jumbo jolts mean for online ad spending? while most analysts recently lowered their forecasts yet again, almost across the board they are still predicting fairly bullish growth this year and next. divers are forecasting double-digit growth for online next year, in story case as much as 18 percent.

In this briefing note, Lauren Rich Fine, CFA, ContentNext’s Research Director, argues that all of this may be a case of wishful thinking.

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In addition to Lauren Rich Fine’s role as research director at ContentNext, she serves as a practitioner in residence at Kent State University’s College of Communication and Information. Until recently she was a managing director at Merrill Lynch in Equity Research..

To get your full copy of the briefing note, register for one of our NYC conferences on Oct. 28 and 29: Future of Business Media, EconSports or EconWomen. Be sure to use the code, LRFbriefing.

If you can’t make it to one of these events, click here to request Lauren’s analysis

On October 29 at the Edison Ballroom in New York City, EconSports will delve into everything: the complicated economics of league rights, data business, syndication, exclusivity, premium and more. Register for Econsports: http://econsports.eventbrite.com

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